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What’s Your CSP? (Challenges, Solutions and Potential)

Today’s post comes from Norm Bour, a blogger with the  NewportBeachPatch, CoronaDelMarPatch, and LagunaNiguelPatch

Norm is a 30 year veteran entrepreneur, specializing in creating workshops in partnerships with cities, chambers, nonprofits and associations. www.OPISnetwork.com

Every business—every person—runs into challenges on a regular basis. It’s how you react to them and learn from them that determines your direction. So let’s identify that process.

Challenges:

Whether they include lack of business, poor service from vendors, slow (or no pay) from clients, these things will crop up every day, in many cases several times a day. Life is full of challenges and the only way to defeat them is to confront them. Many times we tend to sweep things “under the rug” to coin a phrase, and that delaying tactic will virtually never pay off. Before you react emotionally you must assess the situation with calm and logic and determine the next step: Solutions

Every challenge has a solution. Always. The problem is that the solution may not be what you want or need.  And ego will many times stop entrepreneurs from changing their ways. My opinion is that out of control or stubborn egos will kill more businesses than any downturn in the economy.

So how do you find solutions? Sometimes you can figure them out but there are only three possible strategies:

  1. Do nothing. Yes that IS a solution albeit a poor one. But it is one that many of us take.
  2. Seek help. That can come from free resources, friends or paid professionals
  3. Implement solutions on your own. Most times that is instinct or gut feel which has varying degrees of success.

That’s it.

The one I prefer is No. 2 since it has the greatest likelihood of success. Put the ego aside and ask for help. Doing nothing is usually a crap shoot since the problem can sometimes go away on its own, but many times it lingers or even gets worse. There is lots of help available, more than ever before, and you can start with the most traditional, like SBA, SCORE or SBDC Centers, plus many associations have training and workshops on addressing various specific needs. At one time finding help was difficult, with few choices; today online support, web sites, meet-ups, entrepreneurial associations abound. Take advantage of them, especially if the self-employed market is new to you.

Following course No. 3 is also a common direction and the caveat is to remove yourself from the emotional reactions and work on the logical.

“What are the worse things that can happen?” is a question you must ask yourself all the time. As the saying goes, “Plan for the worst and hope for the best.”

And finally, on to the fun stuff: Potential

If your business has no potential or if you don’t know what it is you must STOP and reassess yourself and what you do. No one starts a business to be normal or mediocre so if you are an entrepreneur or business owner you must strive to be different, to be better than all your competition. If that doesn’t resonate with you then it would be wise to seek some outside help to find out if you really understand what you do and why you are doing it.

And this is where mentorship, support and incubators really accelerate you into the stratosphere. There are many ways to do things wrong, and just a few ways to do things right. Entrepreneurship for many years was a non-existant word and if someone ventured off to “do their own thing” they were many times criticized and shunned and thought to be deadbeats or lazy or even losers. Relationships and friendships have been damaged by being different, but the world is a different place and young entrepreneurship is creating very wealthy teenagers and even pre-teens in some cases.

Understand and embrace your CSP; find your potential. Reach your potential. Be different; be better and Persist without Exception.

Norm Bour – author, business strategist, nonprofit consultant

Success at Any Age: The Baby Boomer’s (and Gen Y) – Guide to becoming an Overnight Success

“We may lose confidence, but never lose hope”

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**Need more exposure for your small business? Advertise with OCRG and Welcome Express!

[ More ] March 27th, 2012 | No Comments | Posted in General |

A shout out to OC Businesses…

A fabulous weekend event, OC Tastefest and OC Marathon, will be taking place May 5th and 6th and you can take part as a 2012 Event Sponsor!

Here’s the scoop on the OC Tastefest:

“Prepare your palate for a collection of culinary delights as we bring together restaurants from all parts of Orange County for the Inaugural “OC Tastefest”.  This event will showcase the diversity of global cuisine from dozens of our favorite OC restaurants in the “Heart of OC,” at the OC Fair and Event Center. The two-day food and wine festival will be held concurrent with the OC Marathon weekend and Cinco de Mayo, and will feature continuous live music on the “Tastefest Stage” located in the Hangar Building in the newly renovated Main Mall at the OC Fair and Event Center.  The event will also feature a family friendly area with games and activities for the kids!”

Here’s the scoop on the OC Marathon:

OC MARATHON begins at 5:30 am
OC HALF MARATHON begins at 6:15 am
OC WAHOO’s 5K begins at 7:30 am

“If you are interested in reaching tens of thousands at the event and many more through our extensive online and print media marketing campaign, please contact us to help you tailor a sponsorship to meet your company’s objective.”

A limited number of naming opportunities also are available.

Contact Info:

[ More ] March 22nd, 2012 | 1 Comment | Posted in General |

Free Online Advertising

In celebration of Orange County’s Largest Mixer, we here at Welcome Express would love to offer you an advertising special.  Join 160,000+ Orange County Businesses In Our Local City Directory!  Coupon expires April 21, 2012.

[ More ] March 21st, 2012 | No Comments | Posted in General |

Ok, Ok…I made a QR Code. Now what do I do with it?

Orange County Advertiser thanks Cal Coast Web Design for their guest blog post. Cal Coast Web Design is a flexible customer oriented company that helps you with every design and marketing detail of your web site.

Ok, Ok…I made a QR Code. Now what do I do with it?

You see them on mail, business cards, websites, banners, cups, t-shirts… there’s no escaping.  And you’ve scanned one or 2 on your smartphone because you saw others doing it too.  So you made your own QR code or had someone create some for you too.

NOW WHAT?!

Once you have your QR codes sitting around, there are a number of ways to utilize them as a marketing tool to expand your brand.  Whether it’s a link to a review site, a website landing page, form, your contact info, etc. Implement!

Here are some ideas for where to place your QR codes to get some action…

  • Business card
  • Your office or store front (what will I do while I’m waiting!?)
  • Email signature
  • Print marketing (banners, brochures, pamphlets, ebooks, mini disc labels, etc.)
  • Other Mailers (circulars, promos, coupons, etc.)
  • Promotional products (t-shirts, water bottles, mouse pads, screen cleaners, etc.)
  • Product tags
  • Invoices, Receipts, etc.
  • And Other Call-To-Action: buy now, sign up, even calendar, contact, social profiles, review & other landing pages, URL, etc.)
Reviews are such an important part of getting indexed well in local and organize search. Not to mention, they can certainly help with the decision making or conversion process. Make sure that you are using your QR code to inspire reviews (perhaps even add a little incentive.)

Need help making your QR code?
Want a fancy design including your logo in your QR code?
Need help brainstorming or consulting on how to use your QR codes?
Need help implementing them into your marketing campaigns?

Cal Coast has the team to help you get creative and attract conversions.

You can connect with Cal Coast at:

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**Need more exposure for your small business? Advertise with OCRG and Welcome Express!

 

[ More ] March 15th, 2012 | No Comments | Posted in General |

Top 5 Tips for Creating Your New Letterhead

Orange County Advertiser welcomes Guest Blogger Jason Newmark, President of New Insight Marketing.

 

Your company letterhead captures the essence of your company’s purpose and style. It’s part of your overall brand and identity. Start by using these Top 5 proven and tested tips for designing an effective letterhead for your business.

1. Keep it Simple

Too many special effects overshadow your message of professionalism. Make a letterhead design for your company that most effectively serves the needs of your company. Do not over-use complex effects that call attention to themselves – use such enhancements sparingly.

2. Keep it Consistent

Letterhead should be an ongoing representation of all your other marketing collateral materials. Try your best to carry at least one consistent graphic element throughout all your design pieces. There are ways to do this with class and ways to do this with more flair. It all depends on the perception your want others to take away from your letters and written correspondence.

3. Use Color and Graphics Only as Needed

It might have worked there, but bold and beautiful rarely work here.  A general rule with letterhead is that less
is more. Remember, someone will be reading a letter, proposal, or contract and that is what you want to shine. Color should be used to emphasize the name of the company, and not placed here and there to fill up space. Blank white space is important too!

4. Design Letterhead that is Readable

Letterhead showcases the name of your company, which means the choice of font size, color, and style are all important variables. Stay away from those fancy fonts! You want the name to stand out, not the font. It’s generally a good idea to make the company address within the letterhead a smaller font. You can also try
using a different font to generate visual interest.

5. Add Only the Necessary Details

What do you want your customer to know from looking at the letterhead? You’ll want the company’s name, phone number, physical address, and email address, but not much else. Leaving out extra information will keep the look of your letterhead clean and readable. And make sure the information on the letterhead is correct!

About Jason Newmark

Jason is a Marketer, Brand Enthusiast, Relationship Builder and Guest Blogger. He places value on people not customers. Jason helps companies connect with people to create loyal supporters. As president of New Insight Marketing, he has more than 14 years of experience bringing BIG strategies to small and medium sized business.

You can connect with Jason here:

Or contact him directly at jason@newinsightmarketing.com

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**Need more exposure for your small business? Advertise with OCRG and Welcome Express!

 

[ More ] March 6th, 2012 | No Comments | Posted in General |