Orange County Advertiser is pleased to welcome back guest blogger, Norm Van Wieren, Chief Executive Officer of SocialMediaMerchant.com. They focus on implementing and managing a proven social media marketing and optimized online presence for your business.
The process of creating a product is always exciting and often can lead to additional profit centers for your business. When you develop a product you ALWAYS make something else! Thats right, be observant and creative and you will be able to develop additional by products and new opportunities. The cardboard box industry does this extremely well. The scraps and materials are reprocessed into all kinds of secondary market materials in this industry. Filler for packaging, materials for other applications are often repurposed into additional profit centers for this industry. You need to do the same with your products or services.

Do you teach something or consult a business in a area of your expertise? Create an additional product you can sell or repurpose into a different market or add on to your existing menu of services. Be creative! Believe me, it’s there you just need to think outside of the box.

Another example of this is a rock band name Wilco. They have created a series of Youtube videos and developed a video product about the recording process in a documentary format. The video shows an interesting perspective on the recording process and the internal conflicts the band goes through.

I guarantee there are additional products sitting in front you that you can develop regardless if your core product is a service or a tangible product.

Norm Van Wieren, Founder & CEO www.socialmediamerchant.com is a full service social media management company located in Laguna Hills, CA 949-891-8866 / 949-230-5119