College Storage & Student Services, Custom Design & Construction and Mars Air Systems Join Client Roster of Award-Winning Public Relations Agency

IRVINE, Calif. – May 14, 2013 – Bolt Public Relations, an award-winning public relations, marketing and social media management agency with offices in Irvine, Calif., and Raleigh, N.C., is expanding its client roster with the addition of College Storage & Student Services, Custom Design & Construction and Mars Air Systems. The Southern California service brands, comprised of a unique design-build firm, a full-service college storage and shipping company, and an industry-leading air curtain manufacturer, encompass a wide range of solutions for consumer, residential and commercial clients.

“We are thrilled to add College Storage & Student Services, Custom Design & Construction and Mars Air Systems to our Southern California client roster,” said Caroline Callaway, president, Bolt Public Relations. “These three brands join our growing list of clients, furthering our reach from San Diego to Los Angeles, as well as across the country. Our expertise in a wide range of industries, including B2B and B2C product and service providers, allows us to drive exposure and generate mass awareness for each of our clients and their unique solutions.”

Bolt PR will execute PR and marketing tactics, designed to meet the specific goals and objectives of the three new clients, including: traditional media relations, social media and web traffic strategy, event coordination and community relations.

College Storage & Student Services is a full-service storage and shipping company designed to simplify the moving experience so students can focus on going to college, not moving to college. Founded in 2010 and committed to making the collegiate move-in transition easier, College Storage & Student Services fills the gap between affordable storage, shipping and shopping solutions. Offering summer, study abroad and short-term storage, shipping, and innovative retail-to-school delivery services coupled with moving supplies, College Storage & Student Services provides families the opportunity for long goodbyes at move-in without the additional hassles or worries that come with moving.

Bolt PR has been hired to create mass awareness of College Storage & Student Services, drive its industry leadership message and spotlight the company’s comprehensive service offerings. To learn more about College Storage & Student Services, visit www.collegestorageservices.com.

Custom Design & Construction, headquartered in El Segundo, Calif., is a unique design-build firm specializing in creating award-winning remodeling projects for Los Angeles area homeowners. Custom Design & Construction strives to make the remodeling process a gratifying experience for its clients that exceed expectations. Partnering with homeowners, Custom Design & Construction provides artistic design, financial value, unparalleled craftsmanship, thoughtful communication and white-glove cleanliness.

Bolt PR has been hired to publicize Custom Design & Construction’s design-build services which are unmatched in the industry. For more information about Custom Design & Construction, visit www.remodelwithus.com.

Mars Air Systems is the international leader in high quality air curtains that help make buildings comfortable, sanitary and energy efficient. Utilizing industry-leading tools and services, Mars provides architects, engineers, food service consultants and other specifiers with the most comprehensive air curtain/air door solutions, while giving building owners the peace of mind of a reliable product and dedicated support. Through an internal culture committed to making customers’ jobs easier and backed by dependable products, Mars is the industry’s most trusted name.

Bolt PR has been hired to bring mass awareness to the benefits of Mars Air Systems’ services and to generate a domestic and international presence for Mars as a leading supplier of air curtains. For more information, visit www.marsair.com

Founded in 2007, Bolt PR is headquartered in Irvine, Calif., and in early 2011, expanded to include an East Coast office in Raleigh, N.C. Bolt PR clients in Southern California include Animation Vertigo, Cristophe Salon Newport Beach, Pacific Ridge School, Rubio’s Restaurants and Smashburger-Orange County, among others. The agency’s core services include media relations and press coverage, social media and web traffic strategy, event planning and publicity, community relations and grassroots marketing campaigns. For more information about Bolt PR, visit www.boltpr.com or follow the firm on Twitter at www.twitter.com/boltpr and Facebook at www.facebook.com/boltpr.

About Bolt Public Relations:

Founded in January 2007, Bolt Public Relations, a division of Bolt Enterprises, Inc., is an award-winning public relations, marketing and social media management agency with offices in Irvine, Calif., and Raleigh, N.C. Providing revenue-generating exposure, credibility and attention in the marketplace, Bolt PR’s clients represent a wide range of industries, including technology, retail, health and fitness, consumer products,  fashion and beauty, restaurants and hospitality, education and nonprofit. The agency’s core services include media relations and press coverage, social media and web traffic strategy, event planning and publicity, community relations and grassroots marketing campaigns.  For more information, visit www.boltpr.com.

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OC Business Owners: you have the opportunity to establish a new client and a long lasting relationship by reaching out to the new resident population  shar.es/rXHqC

Need more exposure for your small business? Advertise with OCRG and Welcome Express!

Shanghai. Sydney. London. Paris. Irvine. Suddenly, the tune of Sesame Street’s “One of these things is not like the other” comes to mind. The first four are teeming metropolises, and the business capital of their respective countries. These cities have been around for hundreds of year. Where does Irvine come in to the equation?

The list above contains cities that have Servcorp centers. At Servcorp, we believe in two ideas. The first is investing your money wisely. The second is, quite simply, that you deserve the best. Everything that we do is done with one or both of these things in mind.

Evidence of these ideas in practice can be found in the fact that, rather than snapping up the cheapest space we can find, we only choose the best buildings in the most business-centered cities for our centers. We want our clients to have access to the best buildings across the globe. We believe that first impressions are vital, and how better to make a great first impression than to meet your clients in the Louis Vuitton building in Paris, or the Emirates Tower in Dubai?

So, why Irvine?

It may surprise you to hear that Irvine is currently home to more than 21,000 businesses. If the trend of the past three years continues, Irvine will receive over 3,000 new business applications this year. In addition to this, Irvine has been named the safest city in the United States for the past 8 consecutive years by the FBI. So not only is Irvine becoming a bustling metropolis in its own right, it’s the safest place in the country to do business.

The thing that makes Irvine so unique is that it has all of the connections of a business-centered city, but the feel of a town that has not yet given itself up to industrialization. Views out the window grant you a view of green rolling hills and blue sky, not towering skyscrapers and smog. According to the Team Leader of our Los Angeles center, the very atmosphere of the Irvine Towers promotes a feeling of calm. It stands in stark contrast to other centers that exemplify the hectic nature of the business world.

Servcorp, for those of you who haven’t heard of us, is the leading provider in luxury executive suites and virtual offices. As I mentioned earlier, we find the buildings with the best views in the most business-centered cities. We then invest more than double what other providers spend to create an office that is as efficient as it is aesthetically pleasing. We hire the most professional and qualified staff to put at your disposal. The result is the office of your dreams, at an affordable price.

In sum, we built the office of your dreams in a city that is beautiful, bustling and safe, and we sell it in a way that gets you the most for your money. After all, you deserve the best

Servcorp

• www.servcorp.com
• Executive Suites 888.777.7581
• Virtual Offices / Meeting Rooms 866.777.5733

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OC Business Owners: you have the opportunity to establish a new client and a long lasting relationship by reaching out to the new resident population  shar.es/rXHqC

Need more exposure for your small business? Advertise with OCRG and Welcome Express!

Award-Winning Public Relations Agency Expands Client Roster with BASI Pilates®, Redpath Consulting Group and Animation Vertigo

IRVINE, Calif. – Bolt Public Relations, an award-winning public relations, marketing and social media management agency with offices in Irvine, Calif., and Raleigh, N.C., is adding to its client roster with the addition of a global fitness brand, a cloud computing business and an international motion capture services company. BASI Pilates®, Redpath Consulting Group and Animation Vertigo are among the latest brands to hire the bi-coastal public relations agency that represents businesses of all sizes across a wide range of industries.

“We are honored to be selected as the agency of record for these three premier brands,” said Caroline Callaway, president, Bolt Public Relations. “Through our decades of experience working with companies in the fitness, technology and entertainment industries, among others, we look forward to leveraging our extensive media relationships and marketing expertise to drive these brands forward. We have set our sights on tapping in to every possible medium to generate awareness and connect BASI Pilates, Redpath and Animation Vertigo with their respective target audiences.”

Bolt PR will execute PR and marketing tactics, designed to meet the specific goals and objectives of the three new clients, including: traditional media relations, social media strategy, grassroots marketing and community relations.

Animation Vertigo, headquartered in Irvine, Calif., is an outsource management company that provides reliable and high quality services for animation and motion capture needs. Animation Vertigo’s production center is located in Manila, Philippines, tapping into world-class talent and artists and ensuring that a premier level of quality, time management and efficiency is delivered to each client. Specializing in providing animation services to the film, video game and television industry, the company provides motion editing solutions to the entertainment industry’s leaders.

Bolt PR has been hired to generate awareness of Animation Vertigo’s distinguished motion capture services and publicize its top-notch work and maximum efficiency in providing motion capture solutions. For more information about Animation Vertigo, visit www.animationvertigo.com.

BASI (Body Arts and Science International) Pilates, headquartered in Orange County, Calif., was founded 25 years ago by internationally renowned Pilates instructor and innovator, Rael Isacowitz. BASI, which is both the name of the academy’s holding company and an affirmation of its approach to Pilates studies, is anchored in anatomy, physiology and scientific principles. With BASI-certified faculty in 27 countries and representing more than 100 locations, BASI strives to keep its training on the cutting edge worldwide.

Bolt PR has been hired to publicize the organization’s international Learn From the Leaders Symposium to be held this June at the Hyatt Regency Newport Beach, as well as the grand opening of the BASI Pilates new 9,000 sq. ft. global headquarters and state-of-the-art studio. For more information about BASI Pilates, visit www.basipilates.com.

Redpath Consulting Group is a Minneapolis, Minn.-based technology consulting firm offering cloud strategy solutions to businesses of all sizes and nonprofits throughout North America and Europe. Dedicated to creating easy-to-use cloud computing strategies, Redpath offers businesses of all sizes Salesforce consultation and implementation, as well as cloud strategy creation and Google Apps for Business implementation.

Bolt PR has been hired to generate awareness of Redpath’s industry-leading business process optimization solutions that enable sales, marketing and customer service departments to reduce costs through efficiency, while driving top line revenues. To learn more about Redpath Consulting Group, visit www.redpathcg.com.

Founded in 2007, Bolt PR is headquartered in Irvine, Calif., and has since expanded to include an East Coast office in Raleigh, N.C. Bolt PR clients include Cristophe Salon Newport Beach, Mars Air Systems, Pacific Ridge School, Smashburger-Orange County and Rubio’s Restaurants, among others. The agency’s core services include media relations and press coverage, social media and web traffic strategy, event planning and publicity, community relations and grassroots marketing campaigns. For more information about Bolt PR, visit www.boltpr.com or follow the firm on Twitter at http://twitter.com/boltpr and Facebook at http://facebook.com/boltpr.

About Bolt Public Relations:

Founded in January 2007, Bolt Public Relations, a division of Bolt Enterprises, Inc., is an award-winning public relations, marketing and social media management agency with offices in Irvine, Calif., and Raleigh, N.C. Providing revenue-generating exposure, credibility and attention in the marketplace, Bolt PR’s clients represent a wide range of industries, including technology, retail, health and fitness, consumer products,  fashion and beauty, restaurants and hospitality, education and nonprofit. The agency’s core services include media relations and press coverage, social media and web traffic strategy, event planning and publicity, community relations and grassroots marketing campaigns.  For more information, visit www.boltpr.com.

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OC Business Owners: you have the opportunity to establish a new client and a long lasting relationship by reaching out to the new resident population  shar.es/rXHqC

Need more exposure for your small business? Advertise with OCRG and Welcome Express!

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]]> http://orangecountyadvertiser.com/bolt-public-relations-named-agency-of-record-for-fitness-technology-and-motion-capture-brands/feed/ 0 http://orangecountyadvertiser.com/cypress-festival-association-seeks-volunteers-vendors-and-sponsors/ http://orangecountyadvertiser.com/cypress-festival-association-seeks-volunteers-vendors-and-sponsors/#comments Tue, 19 Feb 2013 20:52:47 +0000 admin http://orangecountyadvertiser.com/?p=731 FOR IMMEDIATE RELEASE

Cypress Festival Association seeks volunteers, vendors and sponsors

As each new calendar year starts, the Cypress Festival Association gears  up for the month’s long effort needed to mount a whomping great  community festival on the last Saturday in July. This year, the Festival will fall on July 27. The day will begin with a  5k/10k race sponsored by the City of Cypress and a pancake breakfast  ably handled by the Kiwanis Club of Cypress. The Festival grounds at Oak Knoll Park, 5700 Orange Ave. in Cypress, will welcome an expected  30,000 visitors to enjoy craft booths, a Business Expo, a kid’s zone,  roving clowns and stilt-walkers, a chili cook-off, and a car show — plus continuous live entertainment on up to four stages at the same time!

The Festival Association is now looking for volunteers, vendors and sponsors to participate in this year’s Festival.

Forms are available at the Festival website, www.cypressfestival.org. From the website homepage, scan down the list of links on the lefthand side to find the form that’s right for you.

Click on “Sponsors” if you are interested in offering the Festival  Association a donation. Money allows the Festival Association to quickly assign funds to current needs. In-kind donations provide services or  materials. Recognition of sponsors is divided into tiers, and all levels of donation are welcome.

Click on “Vendor Information” if you are considering applying for a booth to  sell your own crafts. (Commercial vendors should exhibit in the Business Expo section managed by the Cypress Chamber.)

Click on “Volunteers” if you would like to help the Festival Association  either ahead of the Festival or on the day of the Festival. For more information, call or text to 714-886-9749 or email info@cypressfestival.com.

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OC Business Owners: you have the opportunity to establish a new client and a long lasting relationship by reaching out to the new resident population  shar.es/rXHqC

Need more exposure for your small business? Advertise with OCRG and Welcome Express!

Orange County Business Owners: Consider this your Call to Action

We, Welcome Express Inc, just became a sponsor of the Relay For Life and we want to encourage you to join us. There are many ways to become involved in this worthy cause and every contribution whether as a sponsor, a team member, or an event volunteer makes a difference!

First, why do we do feel this is important?

“In 2012, about 577,190 Americans are expected to die of cancer, more than 1,500 people a day. Cancer is the second most common cause of death in the US, exceeded only by heart disease, accounting for nearly 1 of every 4 deaths.” –American Cancer Society

 Second, what Is Relay For Life?

Each year, more than 4 million people in over 20 countries take part in this global phenomenon and raise much-needed funds and awareness to save lives from cancer.

So how can your company help?

• Become a sponsor: Get the scoop HERE
• Start a New Team – Great bonding experience for co-workers! Details found HERE
• Volunteer on a committee: All the info can be found HERE

Looking for a Relay For Life near you? We can help! http://www.orangecountyresourceguide.com/relay-for-life.html

Are you protected from data loss?

Why risk it? Technology has become so convenient; we store all our music, movies, personal photos, financial records, and business documents on our computers. But do you have a backup plan to save your digital life in case of hardware or server failure? Millennium Systems offers offsite data backup so you’ll never have to wonder “what if?” Our offsite backup plans feature customer-customizable backup options so you can retrieve the data you need in an emergency.

Visit our Millennium Systems website at www.nextmill.net for more information or call 949-252-8772

Features That Ensure Secure Coverage

• Customer-customizable software with backup options including data backup, exchange backup, Hyper-V backup, SQL, and more.
• 500 Mbps bandwidth to handle large data uploads
• Real-time offsite backup
• Prevents data loss
• A copy of your image backup on an external hard drive server stored at our secure data center for emergencies.

How Millennium Systems Inc. Does It Better Than the Rest

In addition to our advanced offsite backup technology, Millennium Systems has the advantage of being right in your backyard, so your offsite backup is supported by our friendly technicians and thorough service. When you sign up with us, a real live person will come to do the seed backup – there’s no need to hassle with mailing in hard drives or struggling with a tedious online upload. We’re local, so you can always call on us for help. We’ve got your BACKup!

• No setup fees
• Offsite backups all stored on our latest backup redundant storage array.
• Backup is stored in our secure data center staffed with live people and 24 hour surveillance.
• Technical support is free and assistance with emergency restores is available 24/7
• The initial seed upload is done at no cost by a living, breathing technician
• No mailing in hard drives or slowly uploading colossal amounts of data through an internet connection.
• Friendly local support AND training from our expert staff. We come to you!
• 1TB is $150 per month - 500GB is $75 per month – 250GB is $45 per month

Millennium Systems Inc.

580 Wald, Irvine CA 92618

949-252-8772

Networking Event Of The Year – Orange County’s Largest Mixer® X Unites Local Businesses, City Chambers, Business Groups

COSTA MESA, CA — Considered by many as the most heralded business mixer/expo of the year, Orange County’s Largest Mixer X® returns to Orange County to set the standard for all other networking events to follow.

 
“Now in its 10th successful year, the Mixer has grown to represent a powerful meeting of Orange County area chambers and local businesses representing hundreds of industries and companies in Southern California,” said Dave Linden, producer of Orange County’s Largest Mixer.  “Each year, as the event grows, I take the most pleasure out of the fact that we have created a forum for chambers and members of the business community to come together for a productive evening of meeting new contacts – that’s where I conceived these events to be and I think we have succeeded.”

 
Scheduled for Wednesday, March 20, 2013 from 5 p.m. to 9 p.m., the event will be held at the OC Fair & Event Center, 88 Fair Drive, Costa Mesa, CA 92626. A $20 admission fee gives attendees the opportunity to view more than 300 exhibitors and network with thousands of local “influentials” on the cutting edge of Orange County’s business elite. In total, the 2012  event drew more than 300 exhibitors and 3000 participants.

 
The goal of Orange County’s Largest Mixer X is to encourage membership in one or several chambers of commerce, allowing businesses to grow based on a wider network of support.  The Mixer also provides a chance for businesses to network with one another for mutual support. Businesses and individuals do not have to be affiliated with a chamber to attend the Mixer.

 
Designed to be part expo and part business social event, Orange County’s Largest Mixer accomplishes both by providing an “open feel” on the exhibitor floor along with conversational areas for casual one-on-one discussions with existing contacts or building new relationships.

 
Businesses interested in purchasing exhibitor space to display their company’s product or service should call (949) 338-8338 .

 
Orange County’s Largest Mixer is sponsored by: American Business Women’s Association, Anaheim/Orange County Visitor & Convention Bureau, Brea Chamber, Costa Mesa Chamber, Cypress Chamber, Dana Point Chamber, Fountain Valley Chamber, Fullerton Chamber, Garden Grove Chamber, Huntington Beach Chamber, Irvine Chamber, Lake Forest Chamber, Laguna Niguel Chamber, Long Beach Chamber, Mission Viejo Chamber, National Association of Women Business Owners – OC, Newport Beach Chamber, Orange Chamber, Orange County Hispanic Chamber, Placentia Chamber, Santa Ana Chamber, Tustin Chamber, Westminster Chamber, and Yorba Linda Chamber.

The Mixer is co-sponsored by: 710 ESPN Radio, 93.9 Exitos, AM 870 The Answer, CBS Local, Daily Pilot/Times Community News, El Aviso Magazine, KDOC-TV, KNX 1070, La Opinion, OC Fair & Event Center, OC Weekly, Para Todos, Smart Levels Media, Titan, and Vertical Response. The Mixer is produced by The Dave Linden Group, Inc.

Orange County’s Largest Mixer X – part social mixer, part business expo – is the tenth installment in the “Largest Mixer” family of events that has already produced successful mixers for the past 15 years in Los Angeles, Inland Empire and Las Vegas.

For a complete list of exhibitors and sponsors, please visit http://www.largestmixer.com/ocmixer or call (949) 338-8338 highlighting for further information.

Award-Winning Public Relations Agency Adds to its Southern California Team with Account Executive and Two Account Coordinators

IRVINE, Calif. – Jan. 7, 2012 – Bolt Public Relations, an award-winning public relations agency with offices in Irvine, Calif. and Raleigh, N.C., is pleased to announce the expansion of its operations with the addition of account executive, Lauren Miller, and account coordinators, Danielle Solich and Chelsea Thompson.

Known for her savvy media skills, Miller comes to Bolt PR with an extensive background in public relations. She previously served as a senior account executive for Berkman PR in San Diego, Calif. During her time there, she developed and implemented campaigns for the agency’s largest accounts, including national clients in the hospitality, consumer products and legal services industries. Miller’s additional PR and marketing experience includes positions at Gable PR, Deccan International, Websense, Inc., and DiDio and Associates. In her new capacity at Bolt PR, she will be responsible for spearheading media relations, social media and marketing campaigns for the agency’s growing client roster that spans across the beauty, education, consumer lifestyle, nonprofit, restaurant and hospitality, and technology industries.

Making the trip down the coast from Northern California, Solich joins the Irvine office as an account coordinator where she works on accounts in restaurant and technology industries. Prior to joining Bolt PR, Solich served as an account executive with Kendall Jackson Family Wines Regal Division. She gained her public relations and social media experience working with companies that include Fresno Monsters Hockey, Champion Media & Entertainment, Vita Coco, Bulldog Sports Properties, Susan G. Komen in Denver, Colo., CBS 47 and KFSR 90.7 AM in Fresno, Calif.

Previously with The Socialife Group, Thompson’s role as an account coordinator for Bolt PR finds her working with clients in the health and fitness, technology and toy industries. During her time with The Socialife Group, she managed social media, publicity, event coordination and nonprofit partnerships for the start-up company. Since starting at Bolt, she has already secured media placements with the Los Angeles Times, Luxury Las Vegas, Muscle & Fitness Magazine and NY Daily News, to name a few.

“We are thrilled for the opportunity to continue expanding our agency’s operations and team,” said Caroline Callaway, president, Bolt Public Relations. “Orange County serves as an ideal market for us to broaden our reach into the hospitality, nonprofit, food and beverage, and consumer product verticals. As we enter into our sixth year of business, our sights are set on continuing to grow both externally and internally and to provide impactful exposure for Southern California businesses of all sizes.”

Bolt Public Relations was founded in 2007 in Southern California and has since expanded to include an east coast office in North Carolina. Additional Bolt PR clients representing a wide range of industries include Cristophe Salon Newport Beach, the Dana Point Turkey Trot, Pacific Ridge School, Benefacting, Smashburger Orange County, Gigi Hill and Rubio’s Restaurants, among others. For more information about Bolt PR, visit www.boltpr.com or follow the firm on Twitter at http://twitter.com/boltpr and Facebook at http://facebook.com/boltpr.

About Bolt Public Relations:

Founded in January 2007, Bolt Public Relations, a division of Bolt Enterprises, Inc., is an award-winning public relations and social media management agency with offices in Irvine, Calif., and Raleigh, N.C. Providing revenue-generating exposure, credibility and attention in the marketplace, Bolt PR’s clients represent a wide range of industries, including technology, retail, medical, health and fitness, restaurants and hospitality, education and non-profits. Services include media relations, press releases, copywriting, event planning and publicity, consultation and education, and social media management. For more information, visit http://www.boltpr.com.

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OC Business Owners: you have the opportunity to establish a new client and a long lasting relationship by reaching out to the new resident population  shar.es/rXHqC

Need more exposure for your small business? Advertise with OCRG and Welcome Express!

By: John S. Pitts

What does being thankful mean to you? Nov. 15 marked Tekcetera’s 10-year anniversary, 10 years of dedicating, creating, building, fostering and succeeding – something I couldn’t be more thankful for.

In the past, I’ve written about why it is important for the technology industry to get loyal, why establishing best business practices is integral to success, why understanding value and motivation is so important, and why communicating is the make or break of a company. Why? Because it is what I know, it is what these past 10 years have taught me and it is what I practice day in and day out. I am incredibly thankful for that knowledge.

From the day Tekcetera was founded, Orange County has been vital to our success. When we started discussing how we wanted to celebrate our 10-year anniversary, we were passionate about finding a way to give back to the community. This is what launched our 10 Months of Thanks initiative. For the past 10 months, we have been out in the community volunteering at many wonderful organizations.

When we started the initiative, we felt that it was an awesome, honest and fun way to say thank you. Now that the 10 months are over and we have had time to reflect on our experience, we see it as so much more than just a way for us to say thank you – it was another reason for us to be thankful. The individuals we have met with throughout the past 10 months have been inspiring and we are truly honored to have worked with each and every one of them.

Ultimately, what these past 10 years and our 10 Months of Thanks initiative have done, is provided our team with the ability to truly understand what“thank you” means. It is not just simple words that get muttered out of obligation, but instead a deep feeling of gratitude.

So, I bet you are wondering how the Tek team celebrated? With a party of course. We’ve included some of the evening’s photos here – thank you to everyone who came out and made our 10-year anniversary something we will never forget.

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OC Business Owners: you have the opportunity to establish a new client and a long lasting relationship by reaching out to the new resident population  shar.es/rXHqC

Need more exposure for your small business? Advertise with OCRG and Welcome Express!

]]> http://orangecountyadvertiser.com/being-thankful-and-giving-thanks/feed/ 0 http://orangecountyadvertiser.com/is-print-dying/ http://orangecountyadvertiser.com/is-print-dying/#comments Tue, 27 Nov 2012 18:02:56 +0000 admin http://orangecountyadvertiser.com/?p=679 In today’s world of fast and ever changing marketing avenues of QR codes,  social media, mobile apps, on-line video or the yet to be invented  the “next” latest and greatest thing – traditional print media would appear to be outdated.  But is it??  Marketers who still embrace long established marketing media actually have a unique opportunity to stand out from the crowd with consumers who are being bombarded by digital pitches.

Print lives in a complex environment of direct marketing channels and strategies, but it’s still a vital component, as long as customers continue to want to receive printed catalogs, direct mail and the like.

The Facts – Print and digital media mix

• $18B – the amount of revenue made by the US Postal Service in 2011 from advertising mailers alone – USPS
• 50% – Consumers who say they pay more attention to direct mail than e-mail marketing –Epsilon, 2011 Channel Preference Study
• 211 M – Number of annual IKEA catalogs that were distributed in August 2012 – IKEA
• 65% – Amount of 2D barcode (including QR code) users who are between the ages of 23-45 –Forrester Research,USMarketers:  Stay Ahead of 2D Barcode Adoption, November 2011

The fact is, print media simply works.  It stands apart.  You can touch and feel it.  It lingers around for a while.  You don’t just hit delete … and it’s gone!

While digital catalogs may have a price advantage over print and trackability may be easier – it is yet to be determined as to whether these marketing endeavors will drive sales effectively.

So, why should marketers continue to use direct mail?  If you look at all the studies that have been done, direct mail is still an extremely effective way of advertising,  It’s ranked No.1 as an acquisition strategy for companies in terms of effectiveness.  It gets your message in front of people and gets people to act on offers.  They’re at home – looking through the mail.  QR codes make it easier for people to interact with their mail.  More companies are now experimenting with more cutting edge methods by integrating digital elements into their mailers.  QR and mobile response codes bring print to life by directing a user to rich interactive content.

For many years to come, print will continue to be an extremely effective marketing tool.

Reference source:  www.dmnews.com

Let Welcome Express introduce your business to the ever growing newcomer population in your area via print and digital!