Today, Orange County Advertiser welcomes guest blogger, Adam Zepeda from the High Five Agency.
It’s safe to say that most businesses today have a website that lets their prospective customers come to for reference, general information, products, shopping, leisure and more. It’s also likely that from having a website for your business you’ve come across the phrase Search Engine Optimization (SEO). SEO is the process of multiple jobs, the accumulation of ethical strategies that help to influence the outcome of search queries.
Having a website is great, but what good is a website that can’t be found. It may seem crazy to hear but not every site out there on the web is a blog or has content that is updated frequently. Many business websites are relatively static and only change when adding new product or a new service is being offered.
The problem with this kind of website is that Google begins to realize that you have not been updating pages or content thus making the realization and assumption that you may not care for your site or deem it as important as other websites being updated regularly for similar keywords. The websites that get updated regularly tend to be blog sites leaving your static business website to drown in search from opinion lead blog sites.
So how do you get your website updates indexed in Google quickly? Google Reader is a great way to get your website crawled by Google more frequently by simply including a feed url from your static website into the subscription box. This subscription requires Google to return to your site in search of updates. How often should you expect Google to come back to your site? If using Google Reader, your site will generally be visited every 24 hours by Google, in some cases more.
It’s important to know that Google Reader should not be a single determining factor in your SEO (Search Engine Optimization) strategy but more of a means to assist your SEO and draw in some potential movement to help achieve a better ranking in the Google search.