We recently saw an intriguing question on Google Answers

“How many advertising messages (from all media sources) is the average American exposed to on a daily basis?”

Here are some of the answers received:

“The average American is exposed to 247 commercial messages each day.”
Consumer Reports Website- http://bit.ly/bReYw4

“If you’re like most consumers, you have been the target of intrusive marketing and a constant barrage of irrelevant advertising messages. The average American sees over 3,000 advertising messages a day. If you fill out a warranty card, get divorced, buy a home, get listed in a school directory, enter a sweepstakes, purchase an item from a catalog, file an insurance claim, or perform a myriad of other everyday activities, some company somewhere makes a record of this fact and sells it to marketers for profit.”
Superprofile Website http://bit.ly/akfKeL

Wow! The average American sees over 3,000 advertising messages a day?? Maybe not…

“This statistic is only used for “hype” purposes, usually to portray advertising as some kind of social evil. When considering these silly numbers, it is best to stop and think: a person is usually only awake for about 1000 minutes per day. If they did nothing else but look at or listen to advertising, it would take every minute of the day to generate 3,000 exposures. A number around 500 might be a reasonable extreme, again counting as exposure all the out-of-home media passed, and small space ads in newspapers and magazines, even thought there may be no notice taken at all.”

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print. The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc. Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60′s and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.” The Advertising Media Inter-Center Website http://bit.ly/bjYbJP

But regardless of whether the number is 245 or 3,000, it is clear that today’s businesses are competing for consumer attention. Let Welcome Express help. We can ensure that your message reaches out to 32,000 newcomers and pre-move south Orange County families. Your ad will appear in 4 different and highly visible areas including the home page of the Orange County Resource Guide.com and Home at Last magazine, Newcomer Directory and Relocation Guide. If you are looking for reasonably priced dynamic online and in print advertising, then look to www.OrangeCountyResourceGuide.com/TMD.html