Granted–websites, blogs, social media, online magazines & online newsletters all contribute toward
brand credibility. However, print is still the most powerful visual tool for building your brand. Print
proactively “forces” the viewer to at least scan your information as part of the viewing process. Print
can drive a high percentage of online traffic toward your website and that of your advertisers. Here’s
a quick review of why “print is still king:”

1) Print is a lead-generation tool: well-planned print vehicles deliver targeted leads to their advertisers.

2) Print has longevity & “pass along” power: magazines & directories are shared in households &
among friends.

3) Readers are “print receptive”: people remember effective print ads. Only TV has a higher receptivity
than print.

4) Print drives users to other platforms: according to the Retail Advertising & Marketing Assoc, 47%
of shoppers are most likely to start an online search after viewing a magazine ad.

5) Print influences trendsetters: those who sway other consumers are themselves influenced by print,
even more so than by in-store & TV advertising.

6) Print travels: it is with you wherever / whenever you want—even more so than a laptop.

7) Print readers are focused: in a multi-tasking world, it is hard for advertisers to get noticed. However, according to a recent university survey—if someone is multi-tasking–print is the primary focus 85% of the time.

Print makes introductions: print makes for a great host. It introduces readers to your brand &
acquaints your prospects with keywords for local search.

9) Print offers incredible branding: a well-designed ad attracts readers, & nothing gives your brand
more recognition than an attractive, full color ad.

10) Print provides differentiation: Out of the millions of websites, how many have a print product to
drive traffic to the site? A: very few. Print provides a unique vehicle to drive traffic to online marketing.

Conclusion: Print delivers terrific branding opportunities, content for readers, and leads for advertisers-along with the ability to generate strong online traffic.

Home at Last Magazine is “home plate” for OC new residents who want and need to touch base with their surroundings. Each issue is packed with information — a combination of articles, advertorials and directories focus readers on what’s important to them: City resources (local government, libraries, parks, recycling centers), malls, beaches, automotive (AAA, auto malls, DMV), points of interest (amusement centers, harbors, sports centers), home improvement, dining and other lifestyle topics are covered. And it’s delivered along with a plethora of civic info and gift certificates to welcome new residents to OC.