Orange County Advertising involves more than just getting our own company’s name out there for the consumer’s consideration. We also need to look for causes to support and opportunities to give back to the community. Today we present to you a worthy cause and invite you to engage in a number of ways.

Join Sheriff Hutchens in supporting this year’s “Survive and Thrive Run Walk Health & Safety Expo”. This year’s event will be on Saturday, October 9, 2010 at the Orange County Sheriff Regional Training Academy in Tustin, Ca. The purpose of this event is to bring awareness, prevention and survival to all surrounding communities while offering resources and services to victims of crime so they may walk away empowered with the tools to survive and thrive. www.surviveandthriverunwalk.org.

There are opportunities available for sponsorships, vendor booths, form a team or show your support and participate as an individual participant or volunteer for the cause.

Sponsorship Opportunities
http://www.crimesurvivors.com/PDF/2010-Run-Walk-sponsorship-brochure.pdf

Vendor Booth Form
http://www.surviveandthriverunwalk.org/Booth_Registration.pdf

Registration Flyer – Pre – Registration guarantees you a shirt, goody bag, medal, chance for cash prizes, vendor booths – free samples, entertainment and much more. REGISTER TODAY!!!!!

http://www.crimesurvivors.org/PDF/2010-Run-Walk-Health-Safety-Expo-Flyer.pdf

Team Form
http://www.crimesurvivors.com/event/team-sponsor.pdf

Volunteer Information
http://www.surviveandthriverunwalk.org/volunteer.htm

Contact: Crime Survivors, Inc, at (949) 872-7895 or crimesurvivors@aol.com.

Collaboration and Partnerships within our Comminutes to Empower All Victims of Crime to Survive and Thrive!!!!

What Motivates People?
By Rick Warren

If your work involves any contact with people, whether as a construction foreman, salesman, teacher, flight attendant or a leader, or in providing a service, you must understand something about motivation to be effective. Why do people act the way they do? Throughout history great minds have suggested different answers to that question.

Sigmund Freud believed that all behavior is motivated by the desire to avoid pain and experience pleasure. In his view, pleasure-seeking is the reason anything gets done. We work because it will provide us with things that we think will provide pleasure. While it’s obvious that the desire for pleasure is a real and powerful force behind much of what we do – it doesn’t explain all behavior. Millions of people willingly forfeit physical pleasure and endure pain every day for a variety of reasons.

Alfred Adler believed that the desire for power and prestige is what motivates us. He wrote that we all need to feel good about ourselves so we seek to control the people and events around us in attempt to acquire these feelings. We look for things to do that will give us a sense of power and status. Again, this is partly true, but it doesn’t explain why so many powerful and famous achievers still feel unsatisfied.

Victor Frankl believed that it is the desire for purpose and permanence that explains why we do what we do. As a survivor of the Nazi death camps, Frankl learned firsthand that man’s search for meaning is the root of human motivation. People can live with minimal food and comforts but they cannot live without hope.

The truth is, each of these views is partly right. Human beings have a physical dimension, a psychological dimension, and a spiritual dimension. Life involves HAVING, DOING, and BEING. Our physical side desires a safe workplace and a secure income. Our psychological side wants to be valued, rather than devalued, for our work. And our spiritual side requires that there be a meaning and purpose to what we do.

Wise managers and leaders create organizations that help people experience pleasure instead of pain at the physical level, self-worth at the psychological level, and meaning and purpose at the spiritual level. When you integrate these values into your workplace extraordinary achievements are possible through ordinary people!

“Thank you God for making me so wonderfully complex! It is amazing to think about. Your work-manship is marvelous… You saw me before I was born and scheduled each day of my life before I began to breathe… How great to realize that You are thinking about me constantly!” Psalm 139:13-17 (Living Bible)

“This article is from Rick Warren’s Ministry Toolbox issue #20.
www.Pastors.com. Copyright 2001 by Rick Warren. Used by permission. All rights reserved.”

We recently saw an intriguing question on Google Answers

“How many advertising messages (from all media sources) is the average American exposed to on a daily basis?”

Here are some of the answers received:

“The average American is exposed to 247 commercial messages each day.”
Consumer Reports Website- http://bit.ly/bReYw4

“If you’re like most consumers, you have been the target of intrusive marketing and a constant barrage of irrelevant advertising messages. The average American sees over 3,000 advertising messages a day. If you fill out a warranty card, get divorced, buy a home, get listed in a school directory, enter a sweepstakes, purchase an item from a catalog, file an insurance claim, or perform a myriad of other everyday activities, some company somewhere makes a record of this fact and sells it to marketers for profit.”
Superprofile Website http://bit.ly/akfKeL

Wow! The average American sees over 3,000 advertising messages a day?? Maybe not…

“This statistic is only used for “hype” purposes, usually to portray advertising as some kind of social evil. When considering these silly numbers, it is best to stop and think: a person is usually only awake for about 1000 minutes per day. If they did nothing else but look at or listen to advertising, it would take every minute of the day to generate 3,000 exposures. A number around 500 might be a reasonable extreme, again counting as exposure all the out-of-home media passed, and small space ads in newspapers and magazines, even thought there may be no notice taken at all.”

The Guru tends to go along with one of the best accepted estimates, that there are about 245 ad exposures daily, 108 from TV, 34 radio and 112 print. The higher estimates probably include all marketing exposure including being in the vicinity of product labels or actual products with trademarks visible, such as your car, computer, fax, phone, shirt, pencil, paper towel in the bathroom, etc. Just think, if we were really exposed to 3000 advertising messages per day, at an average of just 10 seconds apiece (accounting for radio :60′s and brief exposure to billboards), these exposures would consume 8.33 hours out of our 16 waking hours per day.” The Advertising Media Inter-Center Website http://bit.ly/bjYbJP

But regardless of whether the number is 245 or 3,000, it is clear that today’s businesses are competing for consumer attention. Let Welcome Express help. We can ensure that your message reaches out to 32,000 newcomers and pre-move south Orange County families. Your ad will appear in 4 different and highly visible areas including the home page of the Orange County Resource Guide.com and Home at Last magazine, Newcomer Directory and Relocation Guide. If you are looking for reasonably priced dynamic online and in print advertising, then look to www.OrangeCountyResourceGuide.com/TMD.html

Cinda Baxter writes in her blog, “always upward: blog” about the power of “supporting local business in small, easily consumable bites” by keeping our money local. In other words, with more businesses losing their leases every day, we can make a big difference by making a small change in our shopping habits.

We all shop. It’s a part of daily life and there is power in your shopping habits. Instead of going into neighboring cities, or even counties let’s choose to patronize those businesses in our own community.

Why?

•Keep money in our community: Significantly more money re-circulates locally when purchases are made at locally owned, rather than nationally owned businesses.
•Buy what you want, not what someone wants you to buy. Community businesses are going to stock their stores based upon the needs of their community. Let them know what you want and they will have the motivation to please their neighbors.
•Put your taxes to good use
•Support community groups – Our local businesses are the ones who sponsor our youth sports teams and donate to our auctions.
•Create more good jobs – there are city mottos based upon the theme of live, work, and play in the same city in which you live. Not having a commute is definitely a “plus”

This list is by no means exhaustive. What other reasons can you think of?

Now on the flip side of this concept, how can you, the Orange County Business Owner reach the patrons in your neighborhood. Welcome Express is “home plate” for new residents who are ready to touch base with their current surroundings. In addition to welcoming newcomers with a package of valuable welcome gifts from local businesses, we provide an online directory containing tools and resources – a mini yellow pages for newcomers. Take a look!

We found several lists with info on what is about to join the 8 track and candy store in the “never more” collection. We found it interesting and thought you would as well. Times are a changing…

25. U.S. Post Office
They are pricing themselves out of existence. With email, and online services they are a relic of the past.
24. Yellow Pages
One research firm predicts the falloff in usage of newspapers and print Yellow Pages could even reach 10% this year — much higher than the 2%-3% fade rate seen in past years.
23. Classified Ads
The argument is that if newspaper classifieds are replaced by free online listings at sites like Craigslist.org and Google Base, then newspapers are not far behind them.
22. Movie Rental Stores
While Netflix is looking up at the moment; Blockbuster keeps closing store locations by the hundreds. Countless small video chains and mom-and-pop stores have given up the ghost already.
21. Dial-up Internet Access
Dial-up connections have fallen from 40% in 2001 to 10% in 2008.
20. Phone Landlines
According to a survey from the National Center for Health Statistics, at the end of 2007, nearly one in six homes were cell-only and, of those homes that had landlines, one in eight only received calls on their cells.
19. Chesapeake Bay Blue Crabs
Maryland’s icon, the blue crab, has been fading away in Chesapeake Bay. Last year Maryland saw the lowest harvest of 22 million pounds down from 96 million just four decades ago.
18. VCRs
For the better part of three decades, the VCR was a best-seller and staple in every American household until being completely decimated by the DVD, and now the Digital Video Recorder (DVR).
17. Ash Trees
In the late 1990s, a pretty, iridescent green species of beetle, now known as the emerald ash borer. In less than a decade, their larva have killed millions of trees in the Midwest, and continues to spread.
16. Ham Radio
The number of people holding active ham radio licenses has dropped by 50,000.
15. The Swimming Hole
Thanks to our litigious society, swimming holes are becoming a thing of the past. As injuries occur and lawsuits follow, expect more swimming holes to post ‘Keep out!’ signs.
14. Answering Machines
The increasing disappearance of answering machines is directly tied to # 20 on our list — the decline of landlines.
13. Cameras That Use Film
It doesn’t require a statistician to prove the rapid disappearance of the film camera in America.
12. Incandescent Bulbs
According to USA Today, a new energy bill plans to phase out incandescent bulbs in the next four to 12 years.
11. Stand-Alone Bowling Alleys
Today most new bowling alleys are part of facilities for all types or recreation including laser tag, go-karts, bumper cars, video game arcades, climbing walls and glow miniature golf.
10. The Milkman
The steady decline in home-delivered milk is blamed, of course, on the rise of the supermarket, better home refrigeration and longer-lasting milk. Although some milkmen still make the rounds in pockets of the U.S.A., they are certainly a dying breed.
9. Hand-Written Letters
With over 183 billion e-mails sent each day in 2006,and half a trillion test messages sent in 2004, where is there room for the hand written letter?
8. Wild Horses
It is estimated that 100 years ago, as many as two million horses were roaming free within the United States. The Bureau of Land Management is seeking to reduce the total number of free range horses to 27,0007.
7. Personal Checks
On a bill-by-bill basis, checks account for only 49% of consumers’ recurring bill payments (down from 72% in 2001 and 60% in 2003).
6. Drive-in Theaters
During the peak in 1958, there were more than 4,000 drive-in theaters in this country, but in 2007 only 405 drive-ins were still operating.
5. Mumps & Measles
Despite what’s been in the news lately, the measles and mumps actually, truly are disappearing from the United States. In 2005, only 66 cases were recorded.
4. Honey Bees
Perhaps nothing on our list of disappearing America is so dire; plummeting so enormously; and so necessary to the survival of our food supply as the honey bee.
3. News Magazines and TV News
In 1984, in a story about the diminishing returns of the evening news, the New York Times reported that all three network evening-news programs combined had only 40.9 million viewers. Fast forward to 2008, and what they have today is half that.
2. Analog TV
According to the Consumer Electronics Association, 85% of homes in the U.S. get their television programming through cable or satellite providers.
1. The Family Farm
Since the 1930s, the number of family farms has been declining rapidly. According to the USDA, 5.3 million farms dotted the nation in 1950, but this number had declined to 2.1 million by the 2003 farm census.

So what do you think? Do you agree with these items? Do you have something to add to the list?

Lake Forest Businesses – Are you feeling connected with your community?
Forget everything you know about chambers of commerce; the New Lake Forest Chamber is open for business and we’re changing the rules about what a chamber can do for you. Nestled in South Orange County, the New Lake Forest Chamber of Commerce provides the tools to increase your business visibility, drive revenues, and utilize the latest technology
resources. We do this by offering:

• Marketing Solutions – The primary goal of the Lake Forest Chamber is to market its members with
activities such as Ribbon Cuttings, Discover Lake Forest, Event Sponsorships, etc.
• Networking Opportunities – The Lake Forest Chamber offers opportunities throughout the year for members and guests to attend functions and meet fellow members…and potential new customers! We encourage you to attend events such as State of the City,Themed Mixers, and Business Roundtables.
• Business Education – Throughout the year, the Lake Forest Chamber offers several opportunities for you to learn from local industry experts. Keep you up-to-date on business trends, human resources issues and other developments important to your business
• Growth Assistance – As the catalyst for business development, the Lake Forest Chamber strives to offer our members the tools and resources they need to succeed, expand and grow. We work in collaboration with a number of other entities who share our vision.
• Legislative Representation – The New Lake Forest Chamber is your link to local government. Our Chamber representatives communicate regularly with City staff to keep on top of the issues affecting your business and the community. From infrastructure to neighborhood parks, we help your business stay connected.
• Non-Profit Outreach – The Lake Forest Chamber’s Non-Profit Outreach seeks to develop and strengthen partnerships in the non-profit, private, and public sectors through collaboration and idea sharing. The goal is to improve quality of life for our region’s residents thus creating an ideal area for business development and expansion.

While the Lake Forest Chamber is still in its infancy, we are encouraged by its forward momentum and progress made to date. What’s more, we have a key advantage in that we’re not tied down by any traditions. We are re-thinking what a chamber can and should be. Please take a moment to go through our website and/or talk to one of our Corporate Board Members. We think you’ll be pleasantly surprised with what the Lake Forest Chamber of Commerce can do for you!

Granted–websites, blogs, social media, online magazines & online newsletters all contribute toward
brand credibility. However, print is still the most powerful visual tool for building your brand. Print
proactively “forces” the viewer to at least scan your information as part of the viewing process. Print
can drive a high percentage of online traffic toward your website and that of your advertisers. Here’s
a quick review of why “print is still king:”

1) Print is a lead-generation tool: well-planned print vehicles deliver targeted leads to their advertisers.

2) Print has longevity & “pass along” power: magazines & directories are shared in households &
among friends.

3) Readers are “print receptive”: people remember effective print ads. Only TV has a higher receptivity
than print.

4) Print drives users to other platforms: according to the Retail Advertising & Marketing Assoc, 47%
of shoppers are most likely to start an online search after viewing a magazine ad.

5) Print influences trendsetters: those who sway other consumers are themselves influenced by print,
even more so than by in-store & TV advertising.

6) Print travels: it is with you wherever / whenever you want—even more so than a laptop.

7) Print readers are focused: in a multi-tasking world, it is hard for advertisers to get noticed. However, according to a recent university survey—if someone is multi-tasking–print is the primary focus 85% of the time.

8) Print makes introductions: print makes for a great host. It introduces readers to your brand &
acquaints your prospects with keywords for local search.

9) Print offers incredible branding: a well-designed ad attracts readers, & nothing gives your brand
more recognition than an attractive, full color ad.

10) Print provides differentiation: Out of the millions of websites, how many have a print product to
drive traffic to the site? A: very few. Print provides a unique vehicle to drive traffic to online marketing.

Conclusion: Print delivers terrific branding opportunities, content for readers, and leads for advertisers-along with the ability to generate strong online traffic.

Home at Last Magazine is “home plate” for OC new residents who want and need to touch base with their surroundings. Each issue is packed with information — a combination of articles, advertorials and directories focus readers on what’s important to them: City resources (local government, libraries, parks, recycling centers), malls, beaches, automotive (AAA, auto malls, DMV), points of interest (amusement centers, harbors, sports centers), home improvement, dining and other lifestyle topics are covered. And it’s delivered along with a plethora of civic info and gift certificates to welcome new residents to OC.