Have you noticed that the word “eco” is popping up as an adjective for a variety of products? Today’s environmentally conscious customers use “green” as a criteria in their internet shopping. And by the very nature of online shopping vs. brick and mortar stores, it is a more “eco” friendly shopping option. There is no gas being used, no carbon emissions are being produced.
Nine out of ten online shoppers are green to some extent, according to a recent poll by online ad network Burst Media. Breaking down that number further, the largest group of almost 44% has green aspirations; meaning they’ve started letting environmental considerations influence their purchasing, but recognize that they have a long way to go. The second largest group, 37% say they try to be as green as possible. Only 10% of shoppers report not being green at all, and the smallest group, 8.8% have reached their goal of being completely green.
“There’s an emerging consumer base that’s demanding green products, and they’re popping up all over the place,” says Justin Doak, founder of Ecoxera, an Austin, Texas, consulting firm that advises retailers on green practices. “It’s fine and dandy to want to capture that market, but consumers want to know what’s in a product, how is it shipped, how are you housing it, how will they get rid of it when they’re done with it? There are countless areas for greening.”
Today’s business owners should pay attention to this shopping trend. Most customers are willing to pay more for some types of products. This is especially true of earth friendly food and household products. For those who consider themselves deeply green, more than 80% are willing to pay a premium for almost any product category. Customers are “leaning into being green” wherever possible and the word “eco friendly” is attracting attention.
Is your business moving toward being environmentally conscious? Are you letting your customers know? List your business in “Going Green in OC” and display your commitment to “green retailing”.