This is third in a series on how businesses can utilize facebook for marketing/advertising. We began by looking at facebook pages. Then we moved on to looking at groups. Finally today, we look at a comparision between pages and groups
Both groups and pages offer the ability to create discussions as well the ability to post photos, videos. Both have walls on which to post. Both allow you to create events. Both require you to manually remove posts as an administrator if something does not meet your standards or purpose for the page. Messaging members is available on both.
Can send messages to member’s inbox inviting them to events or alerting them to something of importance
Easier to send mass invitations to join.
Visitor statistics (insights) – free, regular, detailed updates on the growth of the page are provided.
Fan pages are visible to unregistered people and are thus indexed, but to interact with the page, the user must be a Facebook member.
Allows the addition of extra applications – to view available applications, visit http://www.facebook.com/?ref=home#!/apps/directory.php
Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the news feeds of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure
Offer vanity URLs
Facebook Page or Group?
So which is better to promote your business, group or page? Generally speaking, pages are better especially if you want to interact with your fans/customers without having them connected to your personal profile. But the common denominator for both groups and pages, is the need to update regularly, keep your audience engaged and offer something of value.
For more on how to utilize social media, click HERE.