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How To Become The Hunted Instead Of The Hunter

Orange County Advertiser welcomes a guest blogger today -
Greg Reed from Globalbizz – Australia

The Diamond Emporium is one of the largest jewelry chains in my area. They got to be that way in the very competitive jewelry business because of how they built their business.

While most retail outlets lead with ‘price style’ advertising (you know the type – Diamond ring was $1995 now just $995), the Diamond Emporium advertised FREE diamond grading classes at their outlets. Now instead of advertising specials for Valentine’s Day, they didn’t advertise at all.

People could attend a showroom and be taught how to select a diamond, grade it and when they needed to buy a diamond they could recognize value; no matter where they bought it. This ingenius ‘education’ program saved the company a fortune in advertising. While their competitiors spent hundreds of thousands of dollars marketing the latest price reduction,

Diamond Emporium were opening new outlets. Brilliant isn’t it. They became the hunted instead of hunting for customers.

A local car dealer also did something similar with their WOW (Women on Wheels) program. They showed women how to change a tire, check the oil and put water into the wipers all around a fashion parade and nibblies in their workshop. When it came time to buy a new car, guess where most of these women bought from. Yes you guessed it.

So how do you become the hunted in your business?

Plumbers – hold handyman hint nights on keeping your drains clean

Real Estate – how to get more money when you sell nights or property investment seminars

Pizza shop – how to make a pizza dough or the perfect tomato base

Hairdressers – how to change your style in 10 minutes

Beauticians – classes that create a younger looking you

Give it a go. Your competitors will hate you for it but your bank manager will love you.

By Greg Reed
Globalbizz Australia

[ More ] May 3rd, 2010 | No Comments | Posted in General |

OC Business Owners: Let Your Voice Be Heard!

Are you angry, frustrated, & worried about the state of the business climate in CA? Many business owners like yourself are too busy running your own company to be active politically, yet you would like to see changes. Here are some answers:

A coalition of concerned chambers of commerce in south OC will now be a voice for you. Chambers work behind the scenes as your legislative advocate; you may not be aware of all that they do on your behalf. This group is LASOC—Legislative Alliance of Southern Orange County—founded to be a strong voice for business. Welcome Express attended the inaugural meeting of about 50 local interested parties forming this group and can confidently report back the following agenda.

Vision: The voice of and Advocate for the Southern Orange County Business Community

Mission: The Legislative Alliance of Southern Orange County LASOC will work to ensure that the collective voice of the Southern Orange County business community is heard at the County, State, and Federal levels of government.

Strategic Initiatives: To that end, LASOC will develop a strong focused agenda and implement a proactive advocacy plan to address the issues most critical to the success of the region’s businesses. These include:
Regulatory Reform
Health Care Reform
Housing & Infrastructure
Workforce Development
Stop the state from raiding local funds

Many top officials in government, legislative advocacy groups, and civic organizations on all levels have made a commitment to become involved and raise the volume of our voice in Sacramento and DC. They will not participate in political theatre; they will contact your elected officials and ‘hold their feet to the fire’ in terms of addressing your needs. You are welcome to attend the LASOC meetings. They will be held 7:30am-9:00am every 4th Friday at Saddleback College (need to confirm location.) Get involved or don’t complain; help be part of the solution. If unable to attend, visit the websites and contact your local officials.

Important & Related Links:
www.calchamber.com
www.uschamber.com
www.freeenterpriseamerica.com
www.savelocalservices.com
www.socchambers.com/advocacy/

[ More ] March 25th, 2010 | No Comments | Posted in General |

Don’t Miss the Networking Event of the Season

7th Annual Orange County Chamber ‘Mega’ Business Expo/Mixer Event Set For March 24, 2010 at OC Fair & Event Center

Networking Event Of The Season – Orange County’s Largest Mixer® VII Unites Local Businesses, City Chambers, Business Groups

Considered by many as the most heralded business mixer/expo of the year, Orange County’s Largest Mixer® VII returns to Orange County to set the standard for all other networking events to follow.

“Now in its 7th successful year, the Mixer has grown to represent a powerful meeting of Orange County area chambers of commerce and local businesses representing hundreds of industries and companies in Southern California,” said Dave Linden, producer of Orange County’s Largest Mixer®. “Each year, as the event grows, I take the most pleasure out of the fact that we have created a forum for chambers and members of the business community to come together for a productive evening of meeting new contacts – that’s where I conceived these events to be and I think we have succeeded.”

Scheduled for Wednesday, March 24, 2010 from 5 p.m. to 9 p.m., the event will be held at the OC Fair & Event Center, 88 Fair Drive, Costa Mesa, CA 92626. A $20 admission fee gives attendees the opportunity to view more than 300 exhibitors and network with thousands of local “influentials” on the cutting edge of Orange County’s business elite. In total, the 2009 event drew more than 3000 participants. Designed to be part expo and part business social event, Orange County’s Largest Mixer® accomplishes both by providing an “open feel” on the exhibitor floor along with conversational areas for casual one-on-one discussions with existing contacts or building new relationships.

“I have attended Orange County’s Largest Mixer® since the beginning and each year I gain new prospects for membership, as well as new friends in the business community,” commented Linda Martin, Vice President of Membership for the Huntington Beach Chamber of Commerce. “Also, above the social aspect, this event has put me in contact with other local chamber executives, and for that fact alone, the event is invaluable.”

For a complete list of exhibitors and sponsors, please visit http://www.ocmixer.com or call 949-338-8338 for further information.

[ More ] March 1st, 2010 | No Comments | Posted in General |

Orange County Business Owners Find Answers


How do we reposition the company? How do we survive long enough for it to make a difference?

If these questions intrigue you as an Orange County business owner, then the “Pilgrim on the 405” newsletter is the perfect place to find the answers.

Here is some background on the writer, Will Crist.

Tracking through the new world of business

”The Pilgrim on the 405 has been watching businesses since he began working with his father Valley Auto Supply in Edinburg, Texas when he was eight years old. His dad paid him 25¢ an hour to dust the shelves, and there were lots of shelves to be dusted.

From the 405, one of the busiest freeways in the world, the pilgrim watches the many businesses in So Cal. During the past 30 years he has often been asked in to help business owners and professionals rediscover, clarify and build upon their values, hopes and dreams.

Along his way, the pilgrim studied philosophy, theology, technical writing, business, motivation, sales processes, and Internet marketing. He is always surprised at how theological insights and business practices mess to create stronger momentum.

After seminary at the Episcopal Theological School in Cambridge, Massachusetts, the pilgrim was ordained a priest in the Episcopal Church and worked in congregations in the Diocese of West Texas. If you want to see what the pilgrim has done and where he has been after his professional start in 1974, check out the Pilgrim’s Trail.”

What a great and timely source for business owners in today’s world. We encourage you to sign up for his newsletter.

[ More ] February 16th, 2010 | No Comments | Posted in General |

25 THINGS ABOUT TO BECOME EXTINCT IN AMERICA

We found several lists with info on what is about to join the 8 track and candy store in the “never more” collection. We found it interesting and thought you would as well. Times are a changing…

25. U.S. Post Office
They are pricing themselves out of existence. With email, and online services they are a relic of the past.
24. Yellow Pages
One research firm predicts the falloff in usage of newspapers and print Yellow Pages could even reach 10% this year — much higher than the 2%-3% fade rate seen in past years.
23. Classified Ads
The argument is that if newspaper classifieds are replaced by free online listings at sites like Craigslist.org and Google Base, then newspapers are not far behind them.
22. Movie Rental Stores
While Netflix is looking up at the moment; Blockbuster keeps closing store locations by the hundreds. Countless small video chains and mom-and-pop stores have given up the ghost already.
21. Dial-up Internet Access
Dial-up connections have fallen from 40% in 2001 to 10% in 2008.
20. Phone Landlines
According to a survey from the National Center for Health Statistics, at the end of 2007, nearly one in six homes were cell-only and, of those homes that had landlines, one in eight only received calls on their cells.
19. Chesapeake Bay Blue Crabs
Maryland’s icon, the blue crab, has been fading away in Chesapeake Bay. Last year Maryland saw the lowest harvest of 22 million pounds down from 96 million just four decades ago.
18. VCRs
For the better part of three decades, the VCR was a best-seller and staple in every American household until being completely decimated by the DVD, and now the Digital Video Recorder (DVR).
17. Ash Trees
In the late 1990s, a pretty, iridescent green species of beetle, now known as the emerald ash borer. In less than a decade, their larva have killed millions of trees in the Midwest, and continues to spread.
16. Ham Radio
The number of people holding active ham radio licenses has dropped by 50,000.
15. The Swimming Hole
Thanks to our litigious society, swimming holes are becoming a thing of the past. As injuries occur and lawsuits follow, expect more swimming holes to post ‘Keep out!’ signs.
14. Answering Machines
The increasing disappearance of answering machines is directly tied to # 20 on our list — the decline of landlines.
13. Cameras That Use Film
It doesn’t require a statistician to prove the rapid disappearance of the film camera in America.
12. Incandescent Bulbs
According to USA Today, a new energy bill plans to phase out incandescent bulbs in the next four to 12 years.
11. Stand-Alone Bowling Alleys
Today most new bowling alleys are part of facilities for all types or recreation including laser tag, go-karts, bumper cars, video game arcades, climbing walls and glow miniature golf.
10. The Milkman
The steady decline in home-delivered milk is blamed, of course, on the rise of the supermarket, better home refrigeration and longer-lasting milk. Although some milkmen still make the rounds in pockets of the U.S.A., they are certainly a dying breed.
9. Hand-Written Letters
With over 183 billion e-mails sent each day in 2006,and half a trillion test messages sent in 2004, where is there room for the hand written letter?
8. Wild Horses
It is estimated that 100 years ago, as many as two million horses were roaming free within the United States. The Bureau of Land Management is seeking to reduce the total number of free range horses to 27,0007.
7. Personal Checks
On a bill-by-bill basis, checks account for only 49% of consumers’ recurring bill payments (down from 72% in 2001 and 60% in 2003).
6. Drive-in Theaters
During the peak in 1958, there were more than 4,000 drive-in theaters in this country, but in 2007 only 405 drive-ins were still operating.
5. Mumps & Measles
Despite what’s been in the news lately, the measles and mumps actually, truly are disappearing from the United States. In 2005, only 66 cases were recorded.
4. Honey Bees
Perhaps nothing on our list of disappearing America is so dire; plummeting so enormously; and so necessary to the survival of our food supply as the honey bee.
3. News Magazines and TV News
In 1984, in a story about the diminishing returns of the evening news, the New York Times reported that all three network evening-news programs combined had only 40.9 million viewers. Fast forward to 2008, and what they have today is half that.
2. Analog TV
According to the Consumer Electronics Association, 85% of homes in the U.S. get their television programming through cable or satellite providers.
1. The Family Farm
Since the 1930s, the number of family farms has been declining rapidly. According to the USDA, 5.3 million farms dotted the nation in 1950, but this number had declined to 2.1 million by the 2003 farm census.

So what do you think? Do you agree with these items? Do you have something to add to the list?

[ More ] February 8th, 2010 | No Comments | Posted in General |